Bold, Meaty Satisfaction™ is Key as NEW
Online Game Challenges You to Mark Your Territory™
New York — October 29, 2007 — Del Monte Corporation today launched its first Meaty Bone® brand online game, Mark Your Territory. Created by digital agency, Agency.com, Mark Your Territory aims to be “The Greatest Game for Dogs. Ever”. Consumers are invited to join in the arcade-style game at meatybone.com.
“Mark Your Territory is unapologetic in its candour, as is the Meaty Bone brand. We admire our dogs because they act honestly as themselves. They don’t hide behind fancy labels or gimmicks; they are utterly authentic. This game will test your ability to leave your mark,” said Mat Zucker, Executive Creative Director at Agency.com.
The idiosyncrasies of the design, the heckling when your game is over and the bragging rights you achieve when you get to the leader board all make for engaging entertainment that supports the essence of the Meaty Bone brand — Bold, Meaty Satisfaction.
- Ends -
|
|
|
Marianne Stefanowicz
Assoc. PR & Marketing Director
Agency.com Worldwide
1-212-804-1167
marianne@agency.com
|
|
|
|
