Michael Winter joins from Beyond Interactive to head up growing team
New York — May 16, 2007 — Agency.com, (www.agency.com), the interactive agency, today announced the appointment of Michael Winter to the position of Media Director for the New York office.
Winter (34) joins Agency.com from Beyond Interactive where he was VP Media Director, working on brand and direct response media planning, buying and optimization for clients including 3M, NetBank, Bayer, Playtex and Allergan.
Prior to Beyond Interactive, Winter spent time as a Media and Marketing consultant at a variety of marketing organizations; He was Director of Marketing at Improv Technologies, a software infrastructure start-up; and he also held the role of Associate Media Director for Digitas in New York, working with American Express, Delta, Seagram’s and Starwood Hotels.
Winter started his career as a TV buyer with Grey Advertising and made the move to Interactive in 1996 as one of the founding members of Media.com working on P&G, Sprint and Dell.
Michael commented: “This is an exciting time at Agency.com; our media offering in New York is growing in size and capabilities. We are continuing to look at ways to invest in our people and services to be leaders in the interactive space and for our clients. My vision is to make the media team a competitive force in the market, not only for full service clients, but for marketers who want to use online in ways that help drive their brands and business. There is going to be a lot of work coming out of New York that will make people take notice.”
Agency.com New York handles interactive media strategy, planning, buying and optimization for full-service clients, including British Airways, Dyson and Choice Hotels.
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Marianne Stefanowicz
Assoc. PR & Marketing Director
Agency.com Worldwide
+1 212 358 2664
marianne@agency.com
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