Promotion in London Creative Department
London — April 1, 2007 — Agency.com has promoted Matt Curtis to the role of Joint Head of Creative for the London office. A secret weapon in the Agency.com arsenal for nine years, Matt is the epitome of home-grown talent. His new partnership with Joint Head of Creative Olly Robinson gives the company an impressively rounded creative leadership team.
Commenting on the appointment, Agency.com Managing Director, Alex Wright, says, ”Matt is hugely respected throughout the company and many of our clients specifically request his involvement. A natural leader with a unique ability to bring together the various disciplines needed for compelling interactivity, he has been instrumental in creating of some of our most powerful interactive experiences.“
Curtis’ mantra, ‘It’s all about building and maintaining conversations’, applies equally well to his workplace skills and his marketing passions. Interactive to his bones, his promotion underlines Agency.com’s belief in interactivity as the most effective method for creating engagement between people and brands.
As Curtis puts it himself, ”I believe that intrusive brand messaging is on the way out and now is the time for brands to concentrate on engaging their customers in conversations. My new role is all about helping to make this happen as well as making sure that creating meaningful interactive experiences is at the heart of what we do as an agency.”
For the past 12 years, Curtis has worked exclusively in interactive marketing. At Agency.com he has created innovative solutions across all channels, from traditional websites to mobile sites and banner ads, working for numerous clients including Sony PlayStation, Harper Collins, Christian Aid, Goldman Sachs, British Airways, BT, GNER and One 2 One.
His new appointment gives him great leeway to put his philosophy of conversation into practice, ”This is an exciting prospect and I look forward to developing our internal talent as well as attracting new talent so that we can grow our interactive capabilities. I am a strong believer in the shared ownership of ideas and am committed to promoting the collective talents of the agency and the wider network to make sure we deliver the right solutions for our clients.”
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